Those who are interested in digital marketing would all be familiar with Mr. Shek Kawai, or Ar Shek for short. Ar Shek was a designer by trade, but decided to teach himself SEO and other online marketing tools. The more he learned, the more interested he became. Becoming a master online marketer, he created Online Marketing Player. His Facebook group has almost 7,000 members where people share their thoughts and ideas. In his mind, how does one build an online community? Read on to find out.
Interaction is the key to online communities
The community was not part of his original plan. Rather, the turning point came a year after starting to write his blog. He discovered that not only did he have a large number of subscribers, but many people were also asking him all kinds of questions through his Facebook inbox. “Afterwards, I thought why shouldn’t I open a Facebook group? Then everyone can get together to do research and answer each other’s questions. Not only would this save me time, but everyone would have a community in which to exchange ideas,” he explained.
To maintain the interactivity in online community, Ar Shek live streams his classes with Facebook Live. “Using live stream as a course delivery method is convenient for everyone to participate, and increases the feeling of closeness within a community. The situations where interactions arise makes it much easier to assess the effectiveness of the course, since no one can force you to learn,” he said.
Ar Shek’s live streamed classes include exclusive interviews with startup founders, sharing about the founding of Online Marketing Player, content marketing classes, and so on. But he shares frankly that the competition between online communities is fierce, and new audiences can only be attracted through prizes and games in order to grow the community.
A community that helps others to succeed
While everyone might have different understandings of the word ‘community’, these would definitely include ideas about “interactivity” and “relationship building”. Ar Shek believes that the value of a community lies in helping others to achieve success. He said, “I often have an attitude of learning when dealing with any situation. A relationship isn’t built on the premise that I am more successful than you. Nor is it because I am the teacher and you are a student. We can always learn from each other.”
Ar Shek suggests that every trainer ought to establish their own community. He cautioned against the notion that “a taught pupil knows no master” because he truly believes in helping others to achieve success. Moreover, when others have achieved success, your own reputation can only grow. He explained, “When you help solve other people’s problems, they will refer more opportunities to you and help your long-term development.”
Ar Shek hopes to establish a school of thought that puts interactive learning at its center, where people who share the value of helping others to succeed as well as people who are interested in digital marketing can build bridges, interact, and form a community.