In organizing the Good Reads for Good Deeds charity campaign, Juven had the honor of sitting down with different individuals involved with NGOs and charities. We want to feature their stories here. Juven hopes that through this campaign, we can build a new model of engagement between charities, organizations and the public.
Translated from Chinese — Original below
Firing up the Youth: HKFYG Deputy Executive Director Amy Fung
Young people these days change jobs very easily, but Amy never says die when serving the youth, and has worked at HKFYG for over twenty years. The Hong Kong Federation of Youth Groups was established in 1960, with an eye on serving the youth. Today they have expanded into twelve “core services”. Amy has always done managerial work, while pursuing the changing cultures of each generation of youth, to try to bridge the generational divide.

M21 youths shooting a film
Cultural changes meant that today’s youth are interested in creative work in multimedia production. The greatest change that Amy witnessed in her twenty-year tenure has been to see M21 set up at HKFYG. M21 supports youth in multimedia production. She recalls how a young man starting with M21 received a priceless opportunity to fulfill his dream to become a movie director. His movie were entered into a film festival. Afterwards he established a production company to work with different partners. Amy believes that HKFYG can act as a stepping stone for young people to find their own path.
Amy believes that the current generation of youth are passionate about community service. Young people want to establish their own non-profit organizations to transmit their own ideals and serve their community. Whether it is a university group that self-formed to promote recycling, or a group of ethnic minority women shooting short films, young people are increasingly willing to put their efforts into changing society.
Amy’s time at HKFYG has given her a wealth of precious memories. She recalls leading 500 young people to perform a dragon dance on the Great Wall of China, or helping a young man who lived with a grandmother who compulsively gathered rubbish, or helping young people who have made mistakes get back on their feet. Her memories move her almost to years, “Leading young people down to the path that belongs to them is my greatest reward,” she explained.
HKYFG recently published a series depicting the stories of people who have been helped by them. These include “Starting Over”《重新出發》and “Tears turned to Joy”《逆轉而樂》 . The HKFYG also assisted young writers in writing their own books, including “Kingdom of Happiness” 《快樂王國》and “Not Giving Up Therapy Write Now”《不要放棄字療》. Amy enjoys reading books about management. Recently she read “Relative Management” 《管理相對論》with the hopes that it will help her duties as deputy executive director of HKFYG.

HKFYG youths at a performance
Amy believes in leaving her own comfort zone in order to improve herself. She is currently studying an EMBA. Her favorite course has been “The I Ching and Management”, which has inspired her in many ways. She is also keen to see how Augmented Reality technology can be incorporated into HKFYG activities, events and products.
Charities can change everyone in your life. Leave your comfort zone and change the world. Support HKFYG through Juven.
https://juven.co/hkfyg-org/donate
Hong Kong Federation of Youth Groups
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【以生命燃點青年的「牧羊人」:香港青年協會Amy(馮丹媚)】
青少年輕易便轉工,但Amy服務青少年未曾言棄,於青協工作轉眼已逾20年。青協成立於1960年,以青年為本,至今拓展12項「核心服務」。她一直致力於管理工作,同時亦會追隨潮流文化,以拉近與青年的距離。
文化變遷令青年趨向媒體創意製作,Amy於青協廿載,最大的轉變是見證青協成立M21,支持青年於媒體路上的發展。她憶述,曾有年輕人以M21為起點,獲得機會達成導演夢,其電影作品更成功入圍電影節,後來更成立製作公司,並與不同的合作夥伴共同耕耘。她相信青協服務能作為基石,讓青年走出屬於自己的人生路。
Amy相信這一代青年熱衷於服務社會,年輕一代會想建立非牟利組織,傳達自己的理念,為社區服務,無論一群大學生自發回收活動,抑或為少數族裔的女性拍攝短片,年輕人越來越願意以自己的力量去影響社會。
Amy服務青協的日子有不少印象深刻的回憶,包括帶領500名年輕人於長城上舞龍,為一名年輕人及其拾荒的祖母改善居住環境,協助曾經行差踏錯的年輕人重回正軌。她憶述無數感人的點滴,帶領年輕人走出一條屬於他們的道路,或許亦是她最大的收穫。
青協出版了一系列關於受助者因機構服務而改變的故事,包括《重新出發》和《逆轉而樂》,青協亦協助年輕作家執筆出書,包括《快樂王國》和《不要放棄字療》。Amy自己亦喜歡閱讀有關管理學的書籍,最近閱讀的新書是《管理相對論》,望有助身為青協副總幹事的管理工作。
Amy相信要離開自己的舒適圈,從而令自己進步,她亦有修讀行政人員工商管理碩士,其中她最愛的一科「易經與管理」更為她帶來不少啟發,她亦希望將來能把如AR(擴增實境)的新科技融入青協的活動和商品。
慈善機構可以改變你身邊的每一個人,離開你的舒適圈和改變世界,透過Juven支持青協。
樂善好書慈善活動中,Juven 有幸親身了解每個慈善機構的人和事。希望通過此活動和自主活動綜合平台,構建出一個慈善機構,公司和公眾多元合作的全模式。
https://juven.co/hkfyg-org/donate
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