Juven is an organisation platform that empowers organisations of all sorts to build, grow and engage their community. We believe that organisations should have access to beautiful, intuitive and reliable tools to create greater impact.
Take any big organisation, such as an alumni club. It will have many members on its members list. Imagine being the community manager for that alumni club. Imagine the headache of managing and keeping track of these members spread all over the world. Now imagine how confounded you would be if you had to manage this community without simple resources like a spreadsheet or a computer. Ouch.
Obviously managing all these members takes time and effort, but fortunately for us, artificial intelligence, automated systems and extensive databases are the hallmarks of 21st century businesses. It is precisely these technological tools that have have made membership management so much easier. Wasting time on paper files and handwritten members lists are a thing of the past.
For corporations, enterprise resource planning software and technology are widely used to monitor business processes real-time. Despite this technological advance the event management and community management sector are lagging behind, especially in Hong Kong.
Current event/ticketing platforms have their limitations
Large corporations and organisation that engage with their clientele through events often make use of online ticketing or event management software through integrating payment platforms. These online tools are generally easy to use, and usually facilitate ticket purchases. The current generation of semi-automated event management software is modern and efficient. Whilst marveling at the current generation software, and having worked with them thoroughly, we cannot help but start to see the limitations of the current event management and ticketing platforms.
Current event management/ticketing platforms are only good at one thing: creating events
The next generation of event management software will have a new aspect to it, and this will play a larger role than ever before.
A new generation of event management software
The next generation of event management software will not only include additional event management tools and streamlined payment integrations, but also a wide-range of functions to enhance and kick-start an organisation’s community management.
Integrating all three functions into one platform will not only further empower organisation to grow and successfully engage with their loyal customers, but also unleash a whole new business approach to membership economy/community management. Not to mention the efficiency and reduced labor costs that accompanies automation and process-streamlining.
With this new platform, organisation can host their own events, view past event analytics and sales revenue, whilst keeping track of their community and treating each member as a valuable individual who is part of their community.
Personalised marketing + target marketing = community/member engagement
Automated personalized marketing will be a hallmark of the community management of the future, and integrated platforms are the gateway which will enable this. Integrated platforms have one big advantage over stand-alone systems: one pool of membership data.
Simply pooling all members’ data into the one system and including information that is gathered from other online sources, such as social media profiles, will bring lots of valuable customer/member insights. This plethora of information will enable and facilitate personalized marketing strategies. Combine personalized marketing with targeted marketing and you will have the essential framework for successful community management: targeted messages, special promotions and tailored news to members and, all of this automated and driven by artificial intelligence!
Think: one platform for event and community management will result in more member-interaction with your organisation.