Juven is an organisation platform that empowers organisations of all sorts to build, grow and engage their community. We believe that organisations should have access to beautiful, intuitive and reliable tools to create greater impact.
Eventbrite is one of the most well-known event ticketing platforms out in the market. Not only does it offers basic event management tools but, thanks to the popularity and quality of its service, they also provide event organizers with a high-traffic platform (think visibility). Most event organizers will have explored Eventbrite for themselves, and they would probably found that its interface and features are comprehensive. But if Eventbrite is the best out there, why doesn’t everyone use Eventbrite?
Eventbrite is good at events
Eventbrite is commonly used to host events. Free events do not cost the organizer anything and come with all the basic features such as a guest list, an easy-to-use check-in app, some basic event statistics and a modest sales report. Eventbrite even has a substantial list of plugins that allow you to customize your event page.
Paid events naturally do cost the organizer a ticketing commission of up to 2.5%, with an additional flat rate per ticket sold. Fortunately, this price tag is accompanied with an upgrade in the features that include, but are not limited to, live customer support, detailed reports on sales and event analytics, the option to integrate ticket sales through your own website, and last but not least, Eventbrite’s integration with a variety of commonly used third-party services, including MailChimp, Facebook events, Salesforce and SurveyMonkey.
Companies, organisations and people aim for efficiency and centralizing all digital functions in one place helps to attain that goal. Eventbrite is smart enough to ride this wave and leverage their features in order to try to get ahead of the competition.
So, what else is it good for?
Being good or excellent in at least one area is something all organizations and companies strive for. Saying that Eventbrite is the best event management platform is a bit of a stretch, but it is one of the leading event ticketing platforms worldwide.
Eventbrite definitely covers the most basic and commonly used features. But like many businesses, Eventbrite is primarily focused on one aspect of their business, which is being a leading ticketing platform. For Eventbrite that means they can only monetize their ticketing platform. The result: noticeable ticket commissions, different pricing plans, paid customer support and (minimal) customization at a price.
Eventbrite Spectrum is a list comprised of 100+ available extension that integrate with Eventbrite’s service. At first sight this is definitely a value-added service, but supporting third-party extensions does put strains on the quality assurance. In the case of Eventbrite, this is noticeable in the smaller plugins whose features are great ideas for adding value, but unfortunately often perform less than optimally.
In this digital age, where everything can be digitized and optimized, user-interface design and user-experience design (UI/UX) are both becoming more and more essential for a satisfying experience. Even though Eventbrite’s platform is functional, design is not its focus.
In other words, the polishing and refinement of the platform and features is up for questioning. For example, if you want to upload a picture to the event description, no guidelines are provided and making sure the picture looks decent is a tedious process of trial and error: uploading, previewing, deleting and re-uploading again.
These minor details make all the difference to event organizers. Don’t you want an easy-to-use platform that can act as a one-stop shop not just for event management, but also community building?
