On October 9th, Juven helds its inaugural marketing seminar for a community. The seminar was held for National Sports Agencies, as well as guests from other fields and industries. It was held in Olympic House, next to the iconic Hong Kong Stadium to tie in with the theme of the seminar.
Three guest speakers, all industry-veterans, were invited to speak about their particular insights into marketing and the sports sector, as well as the use of digital technology to facilitate marketing for sports events and sports agencies.
Overture
Juven team members check in a guest from a national sports association
Guests were welcome to a reception area stocked with snacks and drinks while Juven team members mingled with them and checked them in with the Juven check-in app.
Guests mingling
The Talks
Melvin Byres spoke about his experiences with organizing the Formula E and Volvo Ocean Race events
Melvin from MSB Concepts presented on the importance of finding new ways to leverage the local community in order to drive event participation and engagement. We also learned the importance of using a good mascot for events!
![“Wisdom” the seagull shows the way [Screen shot from Youtube]](https://blog.juven.co/wp-content/uploads/2018/10/1_6p1VjWw6mMPPnHDAmI-n2A.jpeg)
“Wisdom” the seagull shows the way [Screen shot from Youtube]
Moreover, Melvin discussed the importance of actually listening to the community and interacting with key figures within the community, such as content creators and fans.
Stephen presented about the importance of using Instagram to reach younger audiences
Stephen from Secret Tour gave us some deep insights into local as well as future trends in digital marketing. He stressed the importance of Instagram stories in marketing to younger generations who don’t necessarily want to use Facebook, as they consider Facebook to be “their parent’s generation”. The takeaway point for the presentation is to try to create a marketing moment which results in people talking about it over lunch.
Jonny talked about the rise of eSports, and other uses of digital technology in sports
Jonathan Stark, a partner in Brunswick Group, gave a more high-level presentation regarding the use of digital technology in the sports sector for communicating and engaging with its community. eSports was given a brief overview as the next big thing in sports. Jonathan also highlighted some good, bad, as well as controversial use of technology in the sports industry.
A panel discussion rounded out the formal part of the programme, and the guest speakers took questions from the audience.
Audience members were engaged during the discussion session
Coda
Juven Singapore CEO Veronica Poon
Finally, CEO of Juven Singapore Veronica Poon introduced our last sharing for the afternoon by principal Alman Chan from Christian Zheng Sheng College on Lantau Island. The college focuses its efforts on dropouts, drug addicts and other problematic students. Principal Chan introduced how the college has tried to infuse their students’ education with some work experience. Alman highlighted a partnership between Sony and the college to provide students with cameras for sports photography.
Principal Alman Chan of the Christian Zheng Sheng College talked about corporate partnerships to help vulnerable students
Finally, CEO of Juven Singapore Veronica Poon introduced our last sharing for the afternoon by principal Alman Chan from Christian Zheng Sheng College on Lantau Island. The college focuses its efforts on dropouts, drug addicts and other problematic students. Principal Chan introduced how the college has tried to infuse their students’ education with some work experience. Alman highlighted a partnership between Sony and the college to provide students with cameras for sports photography.
That concluded
About MSB Concept
MSB Concepts is an independent sport and events consultancy, based in Hong Kong and working on projects around the region. We pride ourselves on being nimble, able to adapt to the needs of the client and upscaling as required to work on some of the biggest sporting events around. Our vast network in the region of suppliers, partners and freelancers allows us to add value without the usual associated costs. Whether it’s a small press conference to launch a new brand or running an 100,000 attendee event, or anything in between, MSB Concepts can deliver. Founded in 2016, projects to date have included the Hong Kong Sevens, Longines Masters, Formula E, Volvo Ocean Race and Premier League Asia Trophy
About Secret Tour
Secret Tour Hong Kong creates extraordinary experience at Hong Kong. One of the Bees Group. Brand Experience Agency, offering ATL, BTL, Digital and Social Media Management. We tell brand stories by different experiential marketing ideas. Our clients include multinational corporations across different Asian countries.
About Jonathan Stark
Jonny is a seasoned advisor in digital communications and consulting. He joins Brunswick from SapientRazorfish, where he was SVP and led the Financial Services team. Jonny has also worked within the Publicis network including as Head of Social Media for Razorfish in the UK, and successive leadership assignments in Australia, Hong Kong, and globally. Jonny has worked in London, Sydney, Dubai and Hong Kong, and led or consulted on digital programmes for brands including HSBC, Huawei, AIA, Microsoft and Samsung.
Juven builds integrated organisation platform software that empowers organisations of all sorts to build, engage and grow their community. We believe that organisations should have access to beautiful, intuitive and reliable tools to create greater impact.
