Juven builds integrated organisation software that empowers charities, companies, associations and clubs of all sorts to build, engage and grow community. We believe that organisations should have access to beautiful, intuitive and reliable tools to create greater impact.
Have you ever wondered why Google, Amazon, YouTube and many other websites can give you such accurate recommendations for anything? Whether for shopping or for videos, sometimes they do this to a point where they seem to know you better than you yourself!
In reality, many online platforms and services record each of your actions after you create your online persona to obtain a lot of data, and then use that information to create recommendations. By gauging the response of each targeted message, advertisement or recommendation, these platforms can refine their understanding of each individual’s unique interests. This can lead to a higher click-through rate for the particular ad or recommendation made. And as their understanding increase, so will the success rate with each following post. Organisations should start targeting their message and events to the specific interests of each individual user, with the relevant information in mind.
Through utilising event marketing techniques as suggested in our previous articles, your company can benefit in the long run by creating a platform or service where all users, as well as customers especially, feel welcome and specially looked after. Organisations can also use integrated platforms to aid them in recording and analysing market data, which can help save time and costs on administration and other future promotions.
However for organizations that want to grow, there is one major issue. That is that there is a gap in understanding or lack of tools to track users individually. This is a major issues which discourages organizations from investing more time into collecting and consolidating data on their clients. Moreover, this would take away from the time and effort needed to to develop and work on the actual business. However, without proper data tracking and collection, the user experience and marketing ability of such a company may be sub-par.
Another major issue is that there are limited resources placed by organizations to help with data collection and tracking. Organizations may then resort to cost-effective options such as consolidating their information on an excel file or some other outdated data management system, which takes effort and manpower to maintain. The worst-case scenario could even be that the organization mishandling the data, breaking data security and privacy laws that were set recently, which could lead to loss of data or worse, public exposure of private data. This will lead to legal issues as well. That is why it is important to use specific data tracking tools with top-notch security features to collect useful information, and keep that information safe for everyone.
Lastly, a major issue is that some organizations do not consider data tracking as useful for their businesses. They would rather focus on research and development on their products. This may lead to a poor fit between the product and what the market wants. If the organization becomes product-driven, rather than matching the needs of their customers, this may lead to a product that fails to capture the attention of potential customers in the market. Moreover, failing to keep track of existing users may mean failing to develop new products or features to retain loyal customers.
By knowing your customers through data tracking, organizations not only increase their understanding of trends and customer needs, they would also be able to engage their customers much more closely through directly marketing to the customer’s own preferences! As people and society become more individualized, one of the key factors in building success for your business is to get to know your customers — know them better than themselves!
Take the first step in making your organization more in touch with your users. Consolidate and manage your membership information and analytics on Juven! Check it out here!
