Juven builds integrated organisation software that empowers charities, companies, associations and clubs of all sorts to build, engage and grow community. We believe that organisations should have access to beautiful, intuitive and reliable tools to create greater impact.
Gaining new customers while keeping current customers engaged is the lifeblood of companies and organizations, and the key to success. One of the biggest nightmares for a company is to see customers or clients starting out interested and engaged when initially using their products or services, and then never coming back again. While you may start pondering whether or not your company has created a lousy product, the first thing your company should be focusing on is improving your community management.
Fixing the Basics of Community Management
One of the major marketing concerns in the coming generation will be keeping client’s attention. Millennials are reputed to have a notoriously short attention span; moreover, as we all become more accustomed to the distractions caused by mobile technology, conveying relevancy to people’s interests is going to be crucial — people would only go to events, or use products or services that they are personally interested in.
As society and the use of technology becomes more and more individualized, one of the best ways for you to manage your community would be to engage the interests and preferences of your community members through direct marketing with information relevant for each individual.
Blasting mass emails at your clients/customers/members about every upcoming event or product is not only ineffective, it can also lead to irritation, and community members becoming more and more likely to ignoring incoming emails from you. This will actually result in decreased participation levels because less and less of your clients would end up knowing about your events and products.
Giving a Personal Touch
Another requirement for good community management is to know your customer on a personal level, remembering them and providing a long lasting impact. At this point, you might just ask the question, “Do I have to personally befriend every single client, even if they aren’t highly responsive/high priority?” Yes and No.You have to know your customers, and know them well. But that doesn’t mean you have to befriend all customers (that would be impossible as much as it is desirable). Rather, “knowing” will generally come from collecting information on customer behavior and preferences. Then, all information can be collected in a database and brought to bear when it is time to engage the customer.
Take high-end hotels for example, they not only record you as a guest, but they also “remember” your preferences in their records from when you previously visited, and also engage you with information ever so gently and appropriately so that you as a guest could never forget the experience.
So, you ultimately have to obtain information about your customers before you engage in targeted promotions. Now you may be asking yourself, “Am I supposed to collect all that data and consolidate the information as Wouldn’t that cost me a fortune to plan and implement?” Not so! Juven is here to help do exactly that. Juven is an all-in-one events, payments and community & membership management platform that empowers your events and community management.
