We have previously looked over experiential marketing and branding, and the way these to interact benefit your event and purpose. To quickly summarize: branding is the impression and symbolic associations…
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Branding
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Just what is branding? It’s obvious you may think – branding is the imagery associated with a company – the logo, name, font, colours. You’re not wrong here, it…
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The name ‘Community Marketing’ is somewhat misleading – because really, you aren’t marketing directly to your community. Instead you are engaging in conversation with them as an entity to…
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Community Building in Sports: Learning from LaLiga, Nike and others
by Juvenby JuvenWhat does community building mean? At its core it is to create a space where people feel valued, respected and able to make contributions. Kofi Annan, Former United Nations Secretary…